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In 1991, the very first business was established to serve the passionate beauty admirers. Insistence and dedication with positive thinking have helped Madi International to evolve, develop and spread across the region to operate successfully in 6 countries under multiple concepts. Madi International leads its markets by being the trendsetter in the beauty industry.
To elevate the beauty industry in all our markets by educating our partners... to always apply the industry best- practices and at the same time, to build strategic alliances with key partners in order to help them produce and deliver better value for collaborative triple-win results...
To be the leader of the professional beauty and personal care business in the middle east... through maximum distribution of our products to all doors, and through ultimate satisfaction of our customers at all times..
We shape our corporate culture with an open and transparent attitude... and we drive it through encouraging staff ideas, empowering management, holding them accountable and rewarding excellence at all times...